“The holiday season is already top of mind for our customers, and Walmart is working hard to ensure families can find top-of-the-list toys and gifting essentials all at incredible prices,” said Brittany Smith, vice president, merchandising, toys, for Walmart U.S. “This year, we’re excited to feature a first-of-its-kind assortment: Barbie World, an exclusive collection that puts imagination and customization at the forefront for our customers. And we’re not stopping there, the list features trending products from the year’s top brands and a selection of 25 toys under $25. Like always, families can count on Walmart to deliver the best gifts, the easiest shopping experience and the greatest value this holiday season and beyond.”
As customers seek out more opportunities for experiential-based play, this year’s Top Toys List focuses on a variety of trend-based categories that put play and imagination at the forefront. Featuring top products across crafting, mindful movement, mystical adventures and more, toy lovers can immerse themselves in the ultimate play moments with this year’s hottest finds.
Universal Products & Experiences items featured:
25 Under $25
- Wicked 12” Dolls by Mattel: Nessarose, Elphaba, Glinda
- Despicable Me 4 The Ultimate Fart Blaster
Power Play
- Jurassic World All Out Attack T. rex by Mattel
Fantastical Fun
- Wicked 12” Dolls by Mattel: Nessarose, Elphaba, Glinda
- Despicable Me 4 The Ultimate Fart Blaster
See the full Walmart list and read more here.
