Following a record 12 nominations, Universal Products & Experiences took home 3 Licensing Excellence Awards, at the 2024 Licensing Expo in Las Vegas, in the following categories:

Best Licensed Promotion

• Minions & Brown x 7-Eleven 

Best Location-Based Experience or Initiative 

• Shrek x Airbnb

Best Advertising Campaign Featuring a Licensed Brand 

• PGA Tour Superstore x Happy Gilmore – “Golf’s Happy Place”

The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries.

For the full list of winners, please see here.