The winners of the 2023 Clio Entertainment Awards were announced on Thursday, November 9th in Los Angeles and Universal Products & Experiences received awards in the following categories:
Best Fan Engagement
The Super Mario Bros. Movie x Redwing Boots Collaboration
Specialty Film Display
The Super Mario Bros. Movie x Redwing Boots Collaboration
Movie Merch with a Mission
Jurassic World x Accompany Collection
To celebrate MAR10 Day and Mario’s leap to the big screen in Nintendo + Illumination’s The Super Mario Bros. Movie, Nintendo and Illumination collaborated with Red Wing Shoes to bring Mario’s iconic boots to life. Red Wing’s craftspeople worked with the film's creative team to translate every on-screen pixel into a real-life stitch to create a single prototype of Mario’s Boots for fans to enjoy. The boots were constructed of durable, natural leather and slip-resistant treads and true to the film, featured mushroom-based, mycelium heel pads. This one-of-a-kind pair was unveiled at Nintendo New York, Nintendo’s flagship store at Rockefeller Center on MAR10 Day.
The Jurassic World-inspired Accompany collection features ethically sourced handmade goods by artisans in Nepal and India. Among the pieces are wood serving platters shaped like a Stegosaurus tail and the iconic T. rex footprint, hand-carved wooden bowls with reptilian and dino teeth designs, sustainable bamboo flatware finished with Stegosaurus and Triceratops handles, Velociraptor-inspired cotton placemats and more. There are also printed canvas market carryalls, throw pillows featuring the film’s iconic fossil logo and other prehistoric patterns, hooded terry kids bath towels and tote bags for pint-sized paleontologists.
Founded in 1959 to honor excellence in advertising, the Clio Awards celebrate bold work that propels the advertising industry, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community. Each year, The Clio Awards bring together leading creative talent for a collaborative judging experience to select the entries that will win the coveted Clio statues.
For the full list of winners, please click here.
