The nominations for the 2024 Licensing International Excellence Awards were announced, and UP&E received an incredible 12 nominations for programs spanning multiple categories. 

Best Brand – Animated

• Gabby’s Dollhouse

Best Licensed Product – Food or Beverage for Entertainment Brands

• Universal Monsters x 19 Crimes

Best Licensed Product – Apparel, Footwear, or Accessories for Entertainment Brands

• Shrek x Crocs

Best Licensed Product – Appliances, Housewares, or Electronics for Entertainment Brands

• Minions x Davolink
• JAWS x Stern Pinball
• Minions x Thai Honda Co.

Best Licensed Promotion

• Minions & Brown x 7-Eleven

Best Experiential or Location-Based Initiative

• Shrek x Airbnb

Best Sustainability Initiative

• Minions x Boxed Water

Best Advertising Campaign Featuring a Licensed Brand

• Comcast/Xfinity Gig Internet x M3GAN – “Red Flags”
• PGA Tour Superstore x Happy Gilmore – “Golf’s Happy Place”

Best Retailer – Entertainment Brands

• Jurassic Park 30th Anniversary x Natural History Museum, London

The Excellence Awards are the only international recognition of licensing excellence. The winners are selected by a judging panel of industry experts from around the world, which was identified by Licensing International officials. Winners will be announced live during Licensing Expo in Las Vegas on May 20, 2024.

For the full list of nominees, please visit the Licensing Awards site here.