Universal Brand Development Collaborates With Gen Art To Launch A Limited-Edition Capsule Collection In Celebration Of Jurassic Park’s 25th Anniversary
Gen Art Creative Director Phoebe Dahl designed the exclusive apparel line
Jurassic World: Fallen Kingdom premieres in theaters on March 15, 2018
Universal City, CA, March 15, 2018—Universal Brand Development commissions Gen Art to design a capsule collection inspired by the 25th Anniversary of the global blockbuster, Jurassic Park. The Gen Art x Jurassic Park 25th apparel line will debut March 28, 2018, on Macys.com and exclusively at the Macy’s Herald Square location on April 28, 2018, as part of a special consumer-shopping event. Fans can further celebrate the Jurassic World franchise with the upcoming release of Jurassic World: Fallen Kingdom on June 22, 2018.
“As Gen Art enters a new age of supporting emerging talent through strategic, consumer-focused programs, we are honored to collaborate with Universal Brand Development on the Gen Art x Jurassic Park 25 th collection,” said Keri Ingvarsson, Partner, Gen Art. “Universal is synonymous with great filmmaking, and we are thrilled that the studio is supporting the future of great fashion talent.”
Los Angeles-based Phoebe Dahl, Creative Director of Gen Art and designer of Faircloth & Supply, has created a collection consisting of relaxed womenswear, menswear and unisex silhouette separates in jungle green, red, salmon, khaki and mustard hues, drawn from Jurassic Park. The range includes silk dinosaur-print dresses and jumpsuits layered under buttery leather biker jackets with the commemorative Jurassic Park 25th anniversary logo; luxurious French terry harem pants and hoodies; poplin jungle-print and floral shirts; and sleek jacquard outerwear and pants. The classic, limited-edition “JP25” collegiate jacket rounds out this wearable collection. Prices for the collection range from $30 - $600.
“Twenty five years ago, Jurassic Park captivated audiences worldwide, and fans today continue to celebrate the film’s legacy,” said Stephanie Kraus, Senior Vice President Worldwide, Product Design and Development, Consumer Products, Universal Brand Development. “Gen Art is renowned for working with some of the most influential designers, and we are excited to collaborate with them on a collection that captures the beauty, wonder and thrills of the inaugural chapter of our beloved franchise.”
About Universal Brand Development
Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. For more information visit: www.universalbranddevelopment.com
About Gen ART
As an Accelerator and marketing event Agency, Gen Art activates immersive programs across digital, runway, and live events to spur organic reach for its clients. For 20 years, Gen Art has been at the forefront of experiential programming in partnership with some of the world's biggest brands.
