Inspired by the Beloved DreamWorks Animation Film and Upcoming Universal Picture's Live-Action Reimagining, Fans Can Embrace the Adventure, Loyalty, and Fire with Bold Apparel and Collectibles Now Available In-Store and Online at BoxLunch.com

WHAT: BoxLunch, the pop culture retailer, is bringing high-flying adventure and Viking flair to fans everywhere with its all-new How to Train Your Dragon collection, available now in-store and online. Just in time for the theatrical release of Universal Picture's live-action reimagining of DreamWorks Animation's How to Train Your Dragon on June 13, 2025, the collection invites fans to rediscover the world of Berk—and the unbreakable bond between dragons and their riders.

This carefully curated selection of 30 exclusive items honors the How to Train Your Dragon franchise's bravery, heart, and legacy through immersive lifestyle and fashion pieces. Fans will find apparel inspired by the iconic characters and landscapes of the films, along with themed accessories, home décor, and more. The collection offers something special for every fan of Hiccup—and makes a thoughtful gift choice for Father's Day celebrations.

Each purchase from the latest assortment contributes, as always, to a good cause. For every $10 spent online or in-store, BoxLunch will provide a meal to a person in need through its philanthropic partnership with Feeding America.*

Shop for the exclusive How to Train Your Dragon collection now at BoxLunch.com or visit the nearest BoxLunch store. For the latest releases and fandom updates, follow @BoxLunchGifts on Facebook, Instagram, and X.

WHEN: Available Now

WHERE: The BoxLunch How to Train Your Dragon Collection is available in-store and online at https://boxlun.ch/HTTYD

ABOUT BOXLUNCH

BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers' themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles, BoxLunch will provide a meal to a person in need through its philanthropic partnerships.* To join the movement and help in the fight against hunger, visit BoxLunch in-store or online at www.boxlunch.com to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 280 stores throughout the US. For more information, please visit our e-commerce website and Facebook.com/boxlunchgifts or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts.

*For every $10 spent in-store or online, BoxLunch will donate at least one meal through Feeding America®. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. BoxLunch guarantees a minimum of 10,000,000 meals (monetary equivalent of $1,000,000) to Feeding America and partner food banks from February 4, 2025 to February 1, 2026. Meal claim valid as of 2/4/25 and subject to change.

About Universal Pictures' How to Train Your Dragon

From three-time Oscar® nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation's acclaimed How to Train Your Dragon trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise.

On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames; The Black Phone, For All Mankind) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society.

With the fierce and ambitious Astrid (BAFTA nominee Nico Parker; Dumbo, The Last of Us) and the village's quirky blacksmith Gobber (Nick Frost; Snow White and the Huntsman, Shaun of the Dead) by his side, Hiccup confronts a world torn by fear and misunderstanding.

As an ancient threat emerges, endangering both Vikings and dragons, Hiccup's friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader.

The film also stars Julian Dennison (Deadpool 2), Gabriel Howell (Bodies), Bronwyn James (Wicked), Harry Trevaldwyn (Smothered), Ruth Codd (The Midnight Club), BAFTA nominee Peter Serafinowicz (Guardians of the Galaxy) and Murray McArthur (Game of Thrones).

How to Train Your Dragon is written, produced and directed by DeBlois. It is also produced by four-time Oscar® nominee Marc Platt (Wicked, La La Land) and Emmy winner Adam Siegel (Drive, 2 Guns). How To Train Your Dragon is part of the Filmed For IMAX® Program, which offers filmmakers IMAX® technology to help them deliver the most immersive movie experience to audiences around the world.

Inspired by Cressida Cowell's New York Times bestselling book series, DreamWorks Animation's How to Train Your Dragon franchise has captivated global audiences, earning four Academy Award® nominations and grossing more than $1.6 billion at the global box-office. Now, through cutting-edge visual effects, DeBlois transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny.

About Universal Products & Experiences

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's line of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.