April 16, 2025 – In a collection inspired by the beloved characters from the most successful animated franchise in cinematic history, Illumination’s Minions, King Bob, Kevin, Stuart, and Bob have been transformed into high-shine crystallized Swarovski figurines, merging the worlds of luxury and entertainment through meticulously crafted representations of these iconic characters.

Joyfully realized, each figurine combines the Minions’ sweet yet subversive personalities with Swarovski’s signature savoir-faire.

The Illumination’s Minions x Swarovski collection is composed of four pieces – King Bob, Kevin, Stuart, and Bob – all crafted in vivid yellow and blue Swarovski Crystals.

• Kevin, the self-proclaimed leader of the group, is posed to reflect his level-headed and resourceful nature and is shown wearing his trademark goggles.
• Stuart, with his favorite snack on hand, is ready for mischief.
• Bob, featured with his teddy bear Tim, has the biggest heart of all the Minions.
• King Bob embraces his crystallized crown and encapsulates the excitement of his accidental coronation.

Each figurine is presented in exclusive yellow packaging, enhanced with the Minions’ instantly recognizable goggles.

This collaboration highlights Swarovski’s unrivaled ability to fuse expert craftsmanship with pop culture appeal to create highly collectible pieces for fans worldwide.

Illumination’s Minions x Swarovski launches in select stores and swarovski.com on April 16, 2025.

#MinionsxSwarovski

#Swarovski

#Minions

#Illumination

About Illumination’s Despicable Me & Minions

More than ten years after their creation, Gru, the world’s greatest supervillain, and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions into the most successful animated film franchise in history, earning more than $5.4 billion at the worldwide box office.

The franchise includes Minions, one of the top five highest-grossing animated films of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office. In 2022, Minions: The Rise of Gru, shattered box office records with the highest grossing July 4th opening weekend in U.S. history and became the #1 film internationally and worldwide. Despicable Me 4, released in July 2024, opened at #1 in North America, giving the franchise the greatest number of #1 one opening weekends for an animated franchise ever.

Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions— including Kevin, Bob, Stuart and Otto —have become icons of self-expression in pop culture on every continent of the globe.

Beneath the over-the-top antics and seemingly misguided intentions of the Minions, the franchise explores themes of loyalty, friendship and an unspoken narrative about the families we choose and devote ourselves to defending. The franchise reflects the idea that whoever you are, or whatever your dreams, you can find your tribe and become a family, no matter how unconventional.

About Swarovski

Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive.

Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

About Illumination

Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.

About UNIVERSAL PRODUCTS & EXPERIENCES

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.