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Life Finds A Way…With Adventure-Filled Global Merchandising Program For JURASSIC WORLD: FALLEN KINGDOM

UNIVERSAL CITY, Calif. October 9, 2017 – Building on the success of Jurassic World, the fourth highest-grossing movie of all time, Universal Brand Development today announced the top-tier global merchandising program inspired by the upcoming Jurassic World: Fallen Kingdom. Products will be arriving at retail in Spring 2018, thrilling fans of all ages.

 

“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” said Vince Klaseus, President of Universal Brand Development. “Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”

 

Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments, additional toy, role play and costume licensees supporting the second film include: Funko, Build-A-Bear, Rubies, Wowee and more. Other multi-tiered and cross-category licensees involve:


  • Apparel and home/décor – H&M, Freeze, 5th Sun, Issac Morris, GBG, Fast Forward and Franco
  • Food, beauty and stationary/expressions – Kelloggs, Ferrero, Jelly Belly, PEZ, GBG Beauty, Party City, Innovative Designs, DecoPac and American Greetings
  • Gaming and digital – recently debuted Jurassic World Evolution from Frontier Development, with additional gaming titles and platforms from other partners to be announced soon

 

Since 2015, Jurassic World has wowed audiences worldwide with its towering vision of prehistoric titans recreated by modern genetic science, becoming the fourth highest-grossing film in cinema history with over US$1.6 billion in global box office. The highly anticipated next instalment of the Jurassic World franchise – Jurassic World: Fallen Kingdom – opens in theaters June 2018.


About Jurassic World

With all of the wonder, adventure and thrills synonymous with one of the most popular and successful franchises in cinema history, this all-new motion-picture event sees the return of favorite characters and dinosaurs—along with new breeds more awe-inspiring and terrifying than ever before. Welcome to Jurassic World: Fallen Kingdom. 


Stars Chris Pratt and Bryce Dallas Howard return alongside executive producers Steven Spielberg and Colin Trevorrow for Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom. Pratt and Howard are joined by co-stars James Cromwell, Ted Levine, Justice Smith, Geraldine Chaplin, Daniella Pineda, Toby Jones, Rafe Spall, while Jake Johnson, BD Wong and Jeff Goldblum reprise their roles.


Directed by J.A. Bayona (The Impossible), the epic action-adventure is written by Jurassic World’s director, Trevorrow, and its co-writer, Derek Connolly. Producers Frank Marshall and Pat Crowley once again partner with Spielberg and Trevorrow in leading the team of filmmakers for this stunning installment. Belén Atienza joins the team as a producer.  www.jurassicworld.com


About Universal Brand Development

Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).

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