July 5, 2017 – Children’s shoe brand AKID in collaboration with Universal Brand Development is launching an exclusive collection inspired by the return of the Minions in Illumination’s Despicable Me 3.
AKID, whose celebrity fanbase includes the children of Kim Kardashian West and Kourtney Kardashian, Charlize Theron, Jaime King, Beyonce, and many more, will debut 7 styles of shoes featuring the ever-popular Minions and other themes from the movie, which hit theatres on June 30, 2017. The collection features a black, white and yellow color theme and includes a range of unique elements, from LED leather boots, to glow-in-the-dark premium cotton canvas slip-ons, to AKID’s signature slide with faux fur foot bed. The capsule ranges in price from $60 – $140 and will be available for purchase on akidbrand.com as of July 10, 2017, in addition to being featured in goop’s pop up market in the Hamptons.
“As the mom of two young children, I know first-hand the impact the Despicable Me films have on children and adults alike,” said AKID Brand co-founder Ashleigh Dempster. “It’s one of our favorite family movies so I jumped at the opportunity to create something in collaboration with Illumination’s Despicable Me 3. The entire collection subtly plays off elements of the movie while staying true to the AKID aesthetic for which we’ve become known.”
In celebration of the upcoming collaboration, AKID will be hosting an intimate themed barbeque launch party on July 11th. Select media access considered upon request.
About Illumination’s Despicable Me 3
Illumination, who brought audiences Despicable Me and the biggest animated hits of 2013 and 2015, Despicable Me 2 and Minions, continues the adventures of Gru, Lucy, their adorable daughters—Margo, Edith and Agnes—and the Minions in Despicable Me 3. Directed by Pierre Coffin and Kyle Balda, co-directed by Eric Guillon and written by Cinco Paul & Ken Daurio, the animated film is produced by Illumination’s Chris Meledandri and Janet Healy, and executive produced by Chris Renaud.
Joining Steve Carell and Kristen Wiig in Despicable Me 3 is Emmy, Tony and Grammy Award winner Trey Parker, co-creator of Comedy Central’s global phenomenon South Park and the Broadway smash The Book of Mormon. Parker voices the role of villain Balthazar Bratt, a former child star who’s grown up to become obsessed with the character he played in the ‘80s, and proves to be Gru’s most formidable nemesis to date. The film debuted in theaters on June 30, 2017. www.despicable.me
Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).
