In celebration of Felix the Cat’s 100th anniversary, Brazilian fashion designer, Alexandre Herchcovitch, debuts a capsule collection inspired by the iconic brand at the À La Garçonne runway show in Sao Paulo, Brazil on March 18, 2019.

The collection features both men and women’s apparel and is available now on Farfetch.com.

The À La Garçonne collection is part of Universal Brand Development’s global, yearlong celebration of the lifestyle brand’s platinum anniversary. 

Felix the Cat made his big screen debut in 1919 and went on to have his own cartoon strip and cartoon series. Created by a team of talented animators, among them Otto Messmer and Joe Oriolo, Felix the Cat appeared in over 100 movies between the 1920s and 30s and is today considered a true pop icon of international fame. 

Reinvented in the 1950s with a catchy theme song and his notorious “magic bag of tricks,” Felix the “wonderful, wonderful cat” has inspired generations of fans from all walks of life, making him both a pop-culture phenomenon and an anti-hero icon.

Universal Brand Development

Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination and DreamWorks Animation. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.